web site, while welcoming your e-customers & e-consumers, would
be an introduction to your company, including
· A brief company history
· Details of it's products & / or services
· Past achievements in respect of your national &/or
· The company's corporate mission, goals & vision for
The details and format of content that you would have to provide
for your web site shall depend upon the nature of your business
Undoubtedly, 'content is king' for effective, business communication
Some basic materials & reference requirements in creation of
a Web Site are:
· All relevant company business catalogs/brochures/presentations
· All business-related photographs, made available digitally
or as original prints
· Company logo artwork, digital or as a bromide
· Press clippings, if any.
· Press releases, if any.
· ISO certificate, if applicable.
· Details of memberships with Trade & Industry Associations
and Export Promotion Councils.
· Mention awards, if any.
· Business related audio & video messages.
· Company's effort towards any public & social welfare
To achieve an integrated and successful electronic business web
site or 'store front', traditional marketing expertise, the real
world experience gained over a period of time and knowing your target
market, are all absolutely necessary.
Our team at will work closely with your marketing and computing
experts to arrive at:
· Site concept evolution
· Appropriate online marketing objectives for products &
· Prioritizing information
· Defining existing & prospective target markets
· Improving communications between you & your target
· Identifying strategy for an electronic business launch
· Fully utilising the potential of the Internet, through
appropriate text, sound, graphics & video
· Identifying other necessary requirements such as, providing
information in other languages, providing documents for download,
Once clarity on the above and related issues is arrived at, it will
then be necessary to 'write' the entire communication. If required
our web team shall recommend dedicated professionals: copywriters/
writers/ photographers/ logo designers, etc. who will freshly create
content for your web site.
Once completed, our professional team shall develop software considering,
easy access, download time, form, structure, navigation, colour,
appropriate applications, interactive features & technology,
for your web presence.
Expressing your goals and excellence, we will create for you a comprehensive
web presence, thoughtful & harmonious, which shall fulfill it's
objectives and your needs.